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Mark my Words.
Trendspotting and optimism for leaders, marketers and storytellers by Mark Jones


It's official: I'm a Certified Virtual Presenter ✅ 🎥
It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...
Mark Jones
1 min read


How Tourism Tasmania sells the smell of fresh air
There’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...
Mark Jones
4 min read


Rocking the Apple cart: Fortnite tackles Goliath
Apple, once the rebel challenger is now the elite ruler. The outrage is an inevitable conclusion: Apple is charging Epic with hypocrisy.
Mark Jones
5 min read


MasterClass: Every no is a step closer to yes
I rejected the online business MasterClass at least twice before clicking to buy and picking up my neglected guitar. Here's a lesson in...
Mark Jones
4 min read


Four storytelling seeds in Apple’s new creative feast
Are you a Mac or a PC? No doubt you’ll remember Apple’s Get a Mac campaign which ran from 2006 to 2009 featuring two guys set against a...
Mark Jones
5 min read


The Hero's Journey by Joseph Campbell
No storytelling model captures my imagination quite like The Hero’s Journey by Joseph Campbell (1904–1987). Thanks to my book...
Mark Jones
1 min read


What is the Beliefonomics Storytelling Framework?
Here it is, a quick overview of my world-first brand storytelling model, shared here especially for readers of my weekly Beliefonomics...
Mark Jones
2 min read


Choose your emotions wisely in storytelling
BOOK EXCERPT from 'Beliefonomics: Realise the True Value of Your Brand Story' Up to 90 percent of purchasing decisions are made...
Mark Jones
3 min read


What inspired the Belief Journey for me? A model I saw at Bible college.
In Beliefonomics I talk in depth about The Belief Journey for brands, and how organisations can map a direct correlation between...
Mark Jones
2 min read


The Belief Journey, what is it? One of three secret dials to unlock purpose and profit
Anytime I refer to The Belief Journey, I'm talking about one of three critical dials in my world-first Beliefonomics Storytelling...
Mark Jones
3 min read
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