Rocking the Apple cart: Fortnite tackles Goliath
Apple, once the rebel challenger is now the elite ruler. The outrage is an inevitable conclusion: Apple is charging Epic with hypocrisy.
top of page
Mark my words.
Mark's storytelling, leadership, sales & marketing blog.
Search
4 min read
MasterClass: Every no is a step closer to yes
I rejected the online business MasterClass at least twice before clicking to buy and picking up my neglected guitar. Here's a lesson in...
5 min read
Four storytelling seeds in Apple’s new creative feast
Are you a Mac or a PC? No doubt you’ll remember Apple’s Get a Mac campaign which ran from 2006 to 2009 featuring two guys set against a...
1 min read
The Hero's Journey by Joseph Campbell
No storytelling model captures my imagination quite like The Hero’s Journey by Joseph Campbell (1904–1987). Thanks to my book...
2 min read
What is the Beliefonomics Storytelling Framework?
Here it is, a quick overview of my world-first brand storytelling model, shared here especially for readers of my weekly Beliefonomics...
3 min read
Choose your emotions wisely in storytelling
BOOK EXCERPT from 'Beliefonomics: Realise the True Value of Your Brand Story' Up to 90 percent of purchasing decisions are made...
2 min read
What inspired the Belief Journey for me? A model I saw at Bible college.
In Beliefonomics I talk in depth about The Belief Journey for brands, and how organisations can map a direct correlation between...
3 min read
The Belief Journey, what is it? One of three secret dials to unlock purpose and profit
Anytime I refer to The Belief Journey, I'm talking about one of three critical dials in my world-first Beliefonomics Storytelling...
2 min read
Beliefonomics Brand Storytelling Index: increase market impact x 10
"You can expect to increase your Market Impact exponentially by developing a Brand Story – a clear, compelling narrative that taps into...
4 min read
Pandemic fatigue? Nike has a creative antidote
Ever since Just Do It was created in 1988, Nike ads have become almost as famous as its shoes. In fact, those motivational Just Do It...
bottom of page