First up, here's how you say it: belief-oh-nomics. It's a combination of 'belief' and 'economics' because growth happens when we truly put customers first - what they think, feel and believe.​ 

 

Beliefonomics is a book that details a brand storytelling framework I developed and use to help leaders and organisations of all sizes realise the true value of their story. It demonstrates how the power of storytelling and belief systems is used to build brands and grow sustainable organisations. 

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