Chasing Gold

AI is today’s gold rush – fast, shiny, and full of promises.

 

For marketers, it’s never been harder to cut through the noise, stay relevant, and keep customers truly engaged.

 

In this high-impact and entertaining keynote, Mark Jones – award-winning agency co-founder, host of The CMO Show and author of Beliefonomics™ – flips the script on traditional sales and marketing.

 

Instead, he reveals a powerful, story-first roadmap for leaders who want clarity, confidence and real momentum in the age of AI.

 

Forget the hype. This is what really works.

 

What audiences will learn:

• Storytelling is your superpower – connect with customers through emotions and belief, not buzzwords

• Reframe AI as a growth enabler – not a threat (at least for now!)

• Develop clarity, control and confidence – even when the landscape keeps shifting

 

Who’s it for:

• Marketing & Advertising

• Sales & CX

• Tech, SaaS, Retail, Financial Services, Media, Startups

 

Categories & themes:

• Sales & marketing,  digital transformation,  brand storytelling,  leadership & mindset, AI, innovation

 

Perfect for:

• Sales and marketing professionals navigating AI, digital disruption, and shifting customer expectations

• B2B and B2C brand leaders looking to stay relevant and build customer trust in a noisy, fast-moving world

• CMOs, sales directors, and innovation teams who want clarity – not just information about another tech trend

• SaaS, tech, media, finance, retail, and startup sectors facing rapid change and needing practical strategies to lead through it

• Conference organisers looking for a high-energy, insight-rich session that blends marketing, mindset, and AI without the jargon.