Mark my words | A blog by Mark Jones, speaker

Mark's storytelling, leadership, sales & marketing blog.

The Channel Journey: How to navigate the media landscape and connect with customer beliefs

Beliefonomics highlights the critical role media channels play in amplifying a brand's story and fostering those pivotal "Belief...

How the Brand Journey creates compelling customer narratives and drives growth

The Brand Journey is a central element of the Beliefonomics Brand Storytelling Framework, provides a framework for understanding the...

Understanding your customers through the Belief Journey lens

Beliefonomics offers significant insight into customer behaviour and what drives decision making. The Belief Journey is a core...

What is brand storytelling?

Brand storytelling is the use of authentic, emotion-driven storytelling to change customer belief systems and drive organisational...

FAQ: Why I developed the Beliefonomics Brand Storytelling Framework

I've spent decades working in storytelling, marketing and communications. And if there's one recurring problem I've seen it's the...

Imposter syndrome: What’s wrong with the stories we tell ourselves?

We all have an inner voice – a constant stream of thoughts narrating our lives, offering advice, opinions, and feedback on everything we...

How my deeply unsettling year morphed into a meaningful one

I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...

Fight, flight or freeze: Marketing lessons from the pandemic

My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...

Real-time surgery for broken brands

If we understand a brand as a customer story, it isolates the issue. If the brand is broken, it means the customer story is broken in some f

Fishy marketing that doesn't stink

Trigger warning:the following blog contains overtly cliched Australian slang and cultural references that may cause cerebral confusion to...