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Mark my Words.
Trendspotting and optimism for leaders, marketers and storytellers by Mark Jones


Defining the Impact of Executive Coaching Programs
Ever wondered what truly sets top leaders apart? Is it just their experience, or is there something more? From my own journey and countless conversations with senior leaders, I’ve found that coaching for executives plays a pivotal role in shaping not just careers but entire organisations. Let’s dive into why this is such a game-changer. Why Executive Coaching Is More Important Than Ever Leadership today isn’t what it used to be. The pace is faster, the stakes are higher, and
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3 min read


Why Vulnerability is Key to Leadership
Let me ask you something. When you think of a leader, what’s the first thing that pops into your mind? Confidence? Strength? Decisiveness? Sure, those are classic traits. But what if I told you that vulnerability is just as crucial—maybe even more so? Sounds counterintuitive, right? Leaders are supposed to be rock-solid, unshakable pillars. But here’s the twist: being vulnerable actually makes you stronger . I’ve been there myself. Early in my leadership journey, I thought s
mark97901
4 min read


The Channel Journey: How to navigate the media landscape and connect with customer beliefs
Beliefonomics highlights the critical role media channels play in amplifying a brand's story and fostering those pivotal "Belief...
Mark Jones
3 min read


How the Brand Journey creates compelling customer narratives and drives growth
The Brand Journey is a central element of the Beliefonomics Brand Storytelling Framework, provides a framework for understanding the...
Mark Jones
3 min read


Understanding your customers through the Belief Journey lens
Beliefonomics  offers significant insight into customer behaviour and what drives decision making.  The Belief Journey is a core...
Mark Jones
2 min read


What is brand storytelling?
Brand storytelling is the use of authentic, emotion-driven storytelling to change customer belief systems and drive organisational...
Mark Jones
2 min read


FAQ: Why I developed the Beliefonomics Brand Storytelling Framework
I've spent decades working in storytelling, marketing and communications. And if there's one recurring problem I've seen it's the...
Mark Jones
5 min read


Imposter syndrome: What’s wrong with the stories we tell ourselves?
We all have an inner voice – a constant stream of thoughts narrating our lives, offering advice, opinions, and feedback on everything we...
Mark Jones
3 min read


How my deeply unsettling year morphed into a meaningful one
I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...
Mark Jones
8 min read


Fight, flight or freeze: Marketing lessons from the pandemic
My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...
Mark Jones
5 min read
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