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- Mark Jones | Speaker, Author & Storytelling Mindset Coach | The Story Code
Mark Jones is an acclaimed leadership keynote speaker, facilitator and executive coach who helps leaders move from self-doubt to success. Welcome to the stage, Author & Speaker Keynote speaker Fire your inner critic Mark's signature Story Code keynote inspires leaders to master a storytelling mindset. He layers personal experience of burnout with research and insights from 100s of interviews as a journalist & corporate brand storytelling advisor at the highest levels. His radical take on applying proven storytelling techniques to the stories we tell ourselves leaves audiences inspired and empowered. Mark fuses humour with authenticity to build a safe scaffold for leaders to see beyond burnout as curator of their own story. Speaking topics Event host & MC Journalist instincts & insights The difference between a great emcee, and ones you forget, is how they make an audience feel. As a Certified Speaking Professional (CSP) Mark intuitively responds to audience cues. His uncanny ability to weave multiple threads into a lively panel discussion, and reflect succinct summaries to an audience is a rare pairing of journalism and entertainment. Facilitation Info Mindset coach Master a storytelling mindset Most leaders struggle with their own inner critic. The crushing toll of uncertainty, constant change, and barrage of competing priorities unsettles the most ardent optimist. Mastering a storytelling mindset starts with being honest about the stories holding you back, then learning to write new scripts that put you back in control of your beliefs, behaviour and future story. Coaching info Rewriting your own story changes everything . Subscribe for stories & mindset mastery hacks to your inbox Enter your email here Subscribe Cracking choice! Chat soon. Speaker bio Hey there, I’m Mark. I’m a motivational speaker, storytelling mindset coach for leaders and author. I help leaders overcome self-doubt by rewriting the stories they tell themselves. Using proven strategies from The Story Code ™ and Beliefonomics ™ – I challenge and empower leaders to own their narrative, identify the characters they need in their own life story, and get specific with neuroscience-informed scripts and scenarios that'll change everything. Click here to chat about mastering a storytelling mindset. "Mindset is on equal footing to exercise, nutrition and sleep as the fourth pillar of wellness. You're in safe hands. Mark Jones is a Certified Speaking Professional, company director, successful entrepreneur, and respected journalist and podcast host. He's consistently rated 'excellent' by clients, event organisers and speaker agencies. Challenging Mark’s presentation was really thought-provoking and insightful for our broader marketing team. It challenged traditional approaches to the way companies talk about their brands and highlighted why a brand story helps build stronger emotional connections between a brand and its key audiences. Brand & Communications Manager UniSuper Insig htful I know how tough it is to engage staff and customers. I can fully recommend Mark’s keynote as a clear way of using storytelling to meet this challenge. The content and delivery is insightful, real, and easy to apply - exactly what you enjoy from a business speaker! Daniel Davis , A/NZ Regional Leader EOS Worldwide Engaging Mark Jones has got a great way of thinking strategically and pushing out to the future with an approach beneficial to brands, particularly those reaching the Millennials. Julie Praestiin , Head of Corporate Communications Sanitarium Health & Wellbeing Book Mark! Check Mark's availability, get a rate card or arrange a chat. First Name Last Name Email Message Subscribe to Mark's newsletter - Mark my Words! Send Thanks! I'll be in touch shortly. Clients Mark's worked with leaders and brands across five continents for three decades. Here's a mix of current and former clients .
- News (List) | Mark Jones, The Story Code, Speaker
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- AI for Marketers: Keynote Strategies by Mark Jones for Success in the AI Era
Discover how ai for marketers can thrive in the AI age with storytelling and clarity. Learn strategies to lead and grow with ai for marketers. Sales & marketing keynote Chasing Gold New rules for marketing in the age of AI AI is today’s gold rush – fast, shiny, and full of promises. For marketers, it’s never been harder to cut through the noise, stay relevant, and keep customers truly engaged. In this high-impact and entertaining keynote, Mark Jones – award-winning agency co-founder, host of The CMO Show and author of Beliefonomics™ – flips the script on traditional sales and marketing. Instead, he reveals a powerful, story-first roadmap for leaders who want clarity, confidence and real momentum in the age of AI. Forget the hype. This is what really works . What audiences will learn: Storytelling is your superpower – connect with customers through emotions and belief, not buzzwords Reframe AI as a growth enabler – not a threat (at least for now!) Develop clarity, control and confidence – even when the landscape keeps shifting Who’s it for: Marketing & Advertising Sales & CX Tech, SaaS, Retail, Financial Services, Media, Startups Categories & themes: Sales & marketing, digital transformation, brand storytelling, leadership & mindset, AI, innovation Perfect for: Sales and marketing professionals navigating AI, digital disruption, and shifting customer expectations B2B and B2C brand leaders looking to stay relevant and build customer trust in a noisy, fast-moving world CMOs, sales directors, and innovation teams who want clarity – not just information about another tech trend SaaS, tech, media, finance, retail, and startup sectors facing rapid change and needing practical strategies to lead through it Conference organisers looking for a high-energy, insight-rich session that blends marketing, mindset, and AI without the jargon. Contact Mark A standout communicator, event host and an absolute professional. Helen Dean, VP Applications & Integrated Marketing JPAC, Oracle Exceptional . An absolute delight to have Mark as a keynote speaker and host. Helena Stylman, Managing Director ANZ, Comexposium A gifted storyteller who brings heart and clarity to his work Louise Cummins, former CMO, World Vision Australia Discover more Keynote Topics Gen AI: Who's leading who? Loyal customers for life Chasing Gold Fire your inner critic Discover the Beliefonomics Keynote
- Gen AI 101: Who's leading who? | Keynote by Mark Jones - Speaker
GenAI has amplified risk at scale. Mark's compelling, clear and entertaining keynote clarifies the Gen AI story for directors, CEOs and senior leaders. He shares tools, frameworks and case studies to help organisations keep control, innovate and stay ahead of the growth curve. Technology Keynote Who's leading who? Navigating the AI revolution and keeping control. Gen AI is rapidly transforming how businesses operate, innovate, and compete. It's both awe-inspiring and worrying for senior leaders. Are we still in control, or are the machines taking over? It's never been more important to get this right. Senior leaders are managing risks now amplified at unimaginable scale by invisible agents. In this compelling and entertaining keynote, Mark grounds leaders in reality and future possibilities with a 101 breakdown. He explores how AI systems like chatbots, creative AI tools, and automation technologies work and clarifies AI's current capabilities and limitations. He's uniquely qualified for the job: A former IT editor at the Financial Review, senior journalist in Silicon Valley, a company director and professional speaker who's educated leaders on tech innovation and disruption since the early 2000s. You’ll leave this session with actionable insights, grounded in strategic storytelling, to help you frame AI as an enabler of innovation – not a threat. Get ready for practical tools, case studies and frameworks to help organisations develop a proactive strategy for leading teams and customers through this revolution with confidence and clarity. Audience impact Understand Gen AI’s core functionality and practical applications relevant to your business. Learn how to integrate AI into your operations while maintaining human oversight and leadership. Develop a confident and proactive AI leadership mindset. Key themes Gen AI, innovation, technology, governance, leadership, professional development. Audiences Senior leaders, managers, business owners, sales and marketing professionals. Industries Customised for corporate, tech, real estate, business, government and social sectors. Formats 30-45 min keynote or virtual event. Ask about optional half-day workshop. Outcomes Identify limiting beliefs. Inspired and equipped to rewrite or reclaim your story. Contact Mark to discuss
- Mark Jones - Storytelling for Leaders | Keynote Speaker & Branding Expert
Mark Jones empowers storytelling for leaders, helping them master impactful narratives to build brands that inspire change. Speaker bio. Storytelling Mindset Expert Mark Jones is a Certified Speaking Professional (CSP), Bestselling Author + Journalist. His signature keynote - Get fired up, not burn out - blends stagecraft, humour, and raw vulnerability with unforgettable clarity on the power of a storytelling mindset to lead well . Mark brings three decades of global journalism and corporate experience at the top echelons of industry, advising blue-chip brands on how to shift beliefs and behaviour using proven models of brand storytelling, now applied to individual stories. Now, he wants to get inside your head and help rewrite the stories holding you back from believing in your capacity to grow, thrive, and lead well, even through crises and constant change. A Certified Speaking Professional (CSP) and bestselling author of THE STORY CODE and Beliefonomics , Mark is known for creating keynote moments people talk about long after the event. Download bio, pics here
- Contact | Mark Jones
Leading keynote speaker, facilitator and executive impact coach. Let's chat. Send me a note and I'll be in touch ASAP! First Name Last Name Email Message Send Thanks, I'll be in contact soon!
- Executive Coaching Programs | Elevate Your Impact with Mark Jones
Discover executive coaching programs with Mark Jones, tailored for business leaders seeking growth. Boost your brand and leadership skills. Executive Impact Coaching Welcome to Impact Leaders: Strategies for work and life Impact Leaders is Mark’s proven program for enabling executive performance and organisational growth. Designed for individual coaching, this program is tailored for senior executives and professionals seeking to make a greater impact. Uniquely powered by the world’s first brand storytelling framework, Beliefonomics™️, Impact Leaders helps leaders at any level rewrite the stories they tell themselves, build confidence in critical communication skills, and develop sustainable thought leadership strategies. Stage 1: Core Strengths Identify your unique strengths, overcome limiting beliefs and co-create professional pathways for success using proven tools and methodologies. Stage 2: Personal Brand Develop your unique personal brand to stand out and engage. We co-create your personal brand statement for use in different professional scenarios. Stage 3: Thought Leadership Craft a compelling thought leadership strategy that builds on your core strengths, personal brand and aligns with business can career goals. Thank you again so much for your time, wisdom, energy and inspiration. I LOVE working with you – thanks for going above and beyond the way you have to support me. It is truly appreciated. Group VP, Multinational Firm Custom packages Realise your goals with the right mix of services. Interactive 1-hour sessions: Virtual or in-person. Live coaching experience: Mark attends your event and provides invaluable real-time feedback. LinkedIn updates: Fresh bio, profile and blog content. Thought leadership strategy : Personalised template for filling out your content calendar with compelling stories. Content production: Co-created assets for socials, blog, video and podcasts. Outcomes Leaders working in confidence with Mark report they're more confident and clear storytellers when engaging with key stakeholders including customers, colleagues and partners. Achieve program goals in a positive, psychologically safe environment. Practical tools applied in personalised ways to drive personal brand growth and thought leadership. Tangible difference in performance and presentation skills experienced in a variety of professional settings. Ready to bring your stories to life? Contact Mark to learn more about the Impact Leaders program.
- Media | Mark Jones
Mark Jones in the Media. Read latest news and see Mark Jones' media highlights. Mark in the media. ADMA.com.au Top 3 Skills for Junior Marketers in 2020 Learn the skillsets required to excel in your role and progress your career in marketing during an unprecedented time. Read More influencing.com Mark Jones launches Beliefonomics Jones has had a long career in the media industry, stretching back to his time at Blackie McDonald in 1996. Add images, text and links, or connect data from your collection. Read More smallbiztrends.com How to Do Content Marketing Like TED How’d you like to have 15.8 million people subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? Read More ADMA.com.au Brand Marketing in a Post-Covid World The Coronavirus pandemic has changed marketing forever; we’ve had to change the way we live, work & buy, and the adoption of digital channels has accelerated as a result. Read More marketingvoice.ami.org.au What is your brand story? It matters more than you think Mark Jones , the CEO and Chief Storyteller of Filtered Media , talks us through the importance of ‘Belief Moments’ for effective brand storytelling. Read More brandtales.com.au A word with ... Mark Jones The Filtered Media co-founder believes in the power of great storytelling. Read More ADMA.com.au Tips for Creating a Data-Driven Culture Learn how to empower your team to use data to drive business value without overwhelming and deterring them. Read More mumbrella.com.au What Steve Wozniak taught me about the power of brand storytelling Every brand has a story, but how do you make yours compelling, memorable and profitable? Mark Jones says Apple's engineer has the answer. Read More eSpeakers eSpeakers Certified eSpeakers.com certifies that this presenter demonstrated the tools, environment and skills to perform a quality remote presentation using live video. Read More Mark Jones - The Influencer Series 2 Mark Jones - ICMI Brand Storytelling Masterclass: Storytelling on the Road to Crisis Recovery Filtered Media x Beliefonomics: “Storytime with Mark Jones” Livestream 20/03/20 Mark Jones - Optus Business KickStart Beliefonomics - Website Story 3.0 Beliefonomics - Website Promo 3.0
- Customer loyalty for life | Marketing keynote by Mark Jones - Speaker
Engaging customer hearts & minds to build brands we love. Discover the heartbeat of storytelling to build brand value, delight customers and foster loyalty. This is Mark’s signature keynote detailing how Beliefonomics™, the world’s first brand storytelling framework, creates lasting value. Storytelling keynote Loyal customers for life Build brands they love with the power of Beliefonomics™ How do you build a brand that's loved by customers who keep coming back for more? It' s one of the toughest assignments in marketing, sales and business. Now made even tougher in the age of AI and endless scrolling. Customers are more distracted and demanding than ever before. Loyal customers for life is Mark's signature brand storytelling keynote for leaders. He’s delivered this message in multiple countries across four continents, diving deep into his world-first brand storytelling framework, Beliefonomics . Mark delivers an entertaining and fast-paced marketing masterclass like no other. Discover how to unlock growth through the lens of customer belief systems, proven storytelling techniques and global case studies. He also d emonstrates how to create powerful 'Belief Moments' that engage hearts & minds - a storytelling strategy that shifts mindsets, perspectives and long-held beliefs for good. Get ready for a keynote and workshop program that taps into the true heartbeat of storytelling to create brands we love for life. Audience impact Unique insights and proven strategies from Australia's master storyteller for business leaders. Immediate application: Case studies and simple tools you can use today. Learn how to use Beliefonomics in your business. Key themes Marketing, sales and brand strategy, customer experience, business growth, storytelling. Audiences Sales, marketing, advertising, communications and business leaders. Industries Customised for corporate, tech, business, social enterprise and NFP sectors. Formats 30-45 min keynote or virtual event. Ask about optional half-day workshop. Outcomes Inspiration, tools and framework for brand strategy, growth & customer experiences. Mark has delivered high-energy, entertaining and heartfelt messages to audiences across five continents for 17 years. Discover more about Mark's speaking and interactive workshop topics. Contact Mark to discuss
- Stories we tell ourselves | Keynote by Mark Jones - Speaker
This power-packed keynote offers leaders and executives the missing piece of the puzzle on their mental wellbeing journey. Drawing on deep personal experience from his mental wellbeing journey, Mark helps attendees identify their greatest limiting belief - the inner talk-track holding them back. Combining case studies and academic research he then delivers the tools and insights needed to transform the stories we tell ourselves. Experience THE STORY CODE live Is your team Fired up, or b urnt out? Connect your organisational heroes with their true character, narrative and destiny story; and see them light up when they realise chaos, obstacles, struggles, even burnout, can be recast as a critical moment in every great story: it's what the hero does next that matters. Live audiences at 'Fired Up, or Burnout?' share a palpably vulnerable experience of honest leadership as Mark shares raw behind-the-scenes moments into his own spiral into depression and burnout. With the clarity of hindsight, a new storytelling mindset, and (sleep, therapy, nutrition, exercise), it's plain it wasn't the end of his origin to destiny story. As a teenager he'd dreamed of being a journalist. After working his way through the ranks he got his dream job as IT editor of the Australian Financial Review . Now as a family man with four children and a solid marriage, his destiny story became blurry. But in the moment of sweaty palms, racing heart and piqued cortisol - the first of many panic attacks, Mark's rational gave way to sensory overwhelm. After decades as a professional storyteller who wrote front-page news stories, shaped the narratives of blue-chip brands, and literally wrote the book on shaping brand stories to change behaviour and boost sales, his stage crumbled. Burnout is cast as an almost inevitable villain in modern corporate life. The relentless pace of change in this era of AI and global polycrisis blurs and breaks predictable patterns of right and wrong, heroes and villains, origin and destiny. We're in an identity spiral where 3 in 5 of us hit rock bottom. How do you help the heroes in your organisation overcome obstacles and failures? In this unforgettable keynote, Storytelling Mindset Expert and Author of the Amazon best-selling book The Story Code for Leaders , Mark Jones offers a new script for HR leaders, entrepreneurs, department heads, executives and high-performers: rewriting our inner stories, giving voice to our hero character, and rehearsing new scripts will unlock clarity, confidence and optimism for the journey ahead. Mark shares his own origin-to-destiny story that never imagined his own spiral into burnout and depression. Then how the lessons he'd learned from almost three decades as a journalist, brand storyteller and successful entrepreneur helped him create a new storytelling scaffold out of self-doubt and limiting beliefs. Drawing on his radical new take on corporate brand storytelling principles applied to individual life and leadership narratives, Mark equips audiences with practical strategies to reframe their inner voice and lead with purpose, clarity and confidence. What audiences learn: How to silence their inner critic and identify stories holding them back Leadership strategies for clarity, confidence, and purpose – even under pressure Storytelling skills to build resilience and real momentum. Ideal for: Sales kick-off events Leadership and professional development events HR, L&D and People & Culture teams: wellbeing, mindset and performance Individuals and teams navigating change, burnout, or transition Leaders committed to unlocking the full potential of every hero in their corporate story. Categories & themes: Leadership development, storytelling & communication, mental wellbeing, personal growth, self-leadership, purpose & culture, narrative psychology, mindset storytelling. Perfect for: Corporate teams, government agencies, education providers, healthcare professionals, not-for-profits, fundraising organisations, values-driven businesses. The human mind is wired to recognise storytelling patterns. Some of us are stuck in the plot twist. A standout communicator, event host and an absolute professional. Helen Dean, VP Applications & Integrated Marketing JPAC, Oracle Exceptional . An absolute delight to have Mark as a keynote speaker and host. Helena Stylman, Managing Director ANZ, Comexposium A gifted storyteller who brings heart and clarity to his work Louise Cummins, former CMO, World Vision Australia

