GenAI has amplified risk at scale. Mark's compelling, clear and entertaining keynote clarifies the Gen AI story for directors, CEOs and senior leaders. He shares tools, frameworks and case studies to help organisations keep control, innovate and stay ahead of the growth curve. Technology Keynote Who's leading who? Navigating the AI revolution and keeping control. Gen AI is rapidly transforming how businesses operate, innovate, and compete. It's both awe-inspiring and worrying for senior leaders. Are we still in control, or are the machines taking over? It's never been more important to get this right. Senior leaders are managing risks now amplified at unimaginable scale by invisible agents. In this compelling and entertaining keynote, Mark grounds leaders in reality and future possibilities with a 101 breakdown. He explores how AI systems like chatbots, creative AI tools, and automation technologies work and clarifies AI's current capabilities and limitations. He's uniquely qualified for the job: A former IT editor at the Financial Review, senior journalist in Silicon Valley, a company director and professional speaker who's educated leaders on tech innovation and disruption since the early 2000s. You’ll leave this session with actionable insights, grounded in strategic storytelling, to help you frame AI as an enabler of innovation – not a threat. Get ready for practical tools, case studies and frameworks to help organisations develop a proactive strategy for leading teams and customers through this revolution with confidence and clarity. Audience impact Understand Gen AI’s core functionality and practical applications relevant to your business. Learn how to integrate AI into your operations while maintaining human oversight and leadership. Develop a confident and proactive AI leadership mindset. Key themes Gen AI, innovation, technology, governance, leadership, professional development. Audiences Senior leaders, managers, business owners, sales and marketing professionals. Industries Customised for corporate, tech, real estate, business, government and social sectors. Formats 30-45 min keynote or virtual event. Ask about optional half-day workshop. Outcomes Identify limiting beliefs. Inspired and equipped to rewrite or reclaim your story. Contact Mark to discuss

Need an inspiring speaker that captures an audiences' attention on any size screen or stage? Check out these topics by Master Storyteller, Author and Brand Strategist, Mark Jones. Speaking topics: New series Beyond limiting beliefs: Stories we tell ourselves Discover the power of personal storytelling to overcome limiting beliefs and thrive in leadership and life. Master storyteller, Mark Jones CSP , has inspired and educated thousands of leaders around the world on the power of storytelling to shift customer beliefs and grow sales using proven strategies detailed in his landmark book, Beliefonomics ™. Now, his new keynote series for leaders - ‘Beyond Limiting Beliefs: Stories we tell ourselves’ - takes audiences alike on a deeply transformative personal journey with lasting impact. Mark shares stories, proven strategies and data-rich insights from decades of experience as an award-winning technology journalist at the Financial Review and in Silicon Valley - plus 200+ interviews on The CMO Show podcast. The father of four is a successful business entrepreneur and CEO, and storytelling advisor to some of the world’s most respected brands. Mark brings unmatched energy and c-suite credibility to every stage and screen. Beyond limiting beliefs: Rewriting your inner talk track to lead with impact Negative self-talk and limiting beliefs act like a giant handbrake, holding back leaders, teams and entire organisations. It’s a silent, unspoken issue for millions of leaders searching for meaning and wellbeing. This essential, research-backed keynote helps leaders identify limiting beliefs, rewrite their inner talk track and succeed in work and life. Mark applies hard-won lessons from his own leadership and mental health journey, together with research and invaluable case studies to give leaders both the inspiration and roadmap to unlimited potential! Ideal audience Inspiration, motivation and powerful new tools for any leader. Attendee experience Clarify and understand your biggest limiting belief: Imposter syndrome? Fear of failure? Learn how to rewrite the stories you tell yourself to succeed in work and life Feel inspired, motivated and challenged to act Get in contact to tailor this keynote for your event. Chasing gold: Strategies for sales and marketing success What’s the future of marketing? How can sales and marketing leaders best position themselves and their brands for success? Mark’s definitive keynote reveals the answers hidden in history, successive 'gold rush' eras and the technologies transforming our world. Chasing Gold gives leaders the clarity and insights needed to drive growth and transform customer experience in competitive markets. Combining research, case studies and unique insights from his book Beliefonomics, Mark takes leaders on a fast-paced, entertaining journey to help decision-making and create long-term value. Ideal audience Senior sales and marketing leaders in commercial, NFP and social sector organisations. Attendee experience Discover how storytelling and brand strategy drives growth Learn simple, proven tools to improve storytelling, marketing and sales Feel inspired to clarify your organisation's vision, values and purpose - and act. Get in contact to tailor this keynote for your event. The horse and cart dilemma: Keeping control as a leader in the age of AI The sheer scale, speed and impact of AI technologies feels overwhelming for leaders accustomed to being in control. Are we facing a future where the cart drives the horse? Mark's entertaining and insight-rich Horse and Cart Dilemma keynote empowers leaders to confront limiting beliefs about their ability to lead in the age of AI, robotics and the Internet of Things (IoT). Drawing on decades of technology journalism and business, he demystifies top tech trends and lays a roadmap for leaders so they can counter threats and thrive in the face of disruptive technologies. Ideal audience Essential for CEOs, board members and leaders who want to navigate the age of AI with a renewed sense of confidence and control. Attendee experience Demystify the world of AI, robotics and IoT for clarity, perspective and confidence Discover unique insights and trends from an award-winning former Silicon Valley technology journalist, entrepreneur and podcaster Learn practical steps and insights from case studies to counter threats and thrive Get in contact to tailor this keynote for your event.

MARK JONES gets inside your head, literally. "Once you rewrite the stories you're telling yourself, everything changes." SPEAKER Book Mark as your next stage speaker, workshop leader or engaging Q&A panel host. Guarantee rave reviews as people leave feeling challenged, inspired and ready to crack the code on writing and living out their best chapter yet in the workplace, and beyond. Transformational. Experience MARK JONES live . AUTHOR The biggest obstacle to being our best selves isn’t the economy, competition, or even AI - it’s the stories we tell ourselves. Mark layers research, interviews and his own spiral into burnout, with a life-changing framework to flip the script, and thrive. Your best chapter starts here. Only $34.95. Buy THE STORY CODE book. COACH Encode a storytelling mindset with tailored 1:1 or group coaching and curriculum with The Story Code Academy individual and team certification, and bespoke corporate programs. Two full-day off-site workshops in Sydney and Melbourne in 2026 - register your interest ASAP. Commit & thrive. Encode THE STORY CODE habits . About Mark Subscribe to SUBSTACK. More than a blog. Discover articles by world-class journalist & thinker, Mark Jones, along with guest contributors, and interviews with experts in narrative intelligence, psychology, leadership, entrepreneurship, corporate wellness, HR and resilience. Excerpts of Mark's bestseller book, The Story Code are also published here. Get n ews + insights on the power of a storytelling mindset direct to your inbox. Discover a proven CODE to unlock a storytelling mindset guaranteed to help every leader: - Unlock resilience through change - Inspire career optimism and energy - Change lives and mindsets.

Discover executive coaching programs with Mark Jones, tailored for business leaders seeking growth. Boost your brand and leadership skills. Executive Impact Coaching Welcome to Impact Leaders: Strategies for work and life Impact Leaders is Mark’s proven program for enabling executive performance and organisational growth. Designed for individual coaching, this program is tailored for senior executives and professionals seeking to make a greater impact. Uniquely powered by the world’s first brand storytelling framework, Beliefonomics™️, Impact Leaders helps leaders at any level rewrite the stories they tell themselves, build confidence in critical communication skills, and develop sustainable thought leadership strategies. Stage 1: Core Strengths Identify your unique strengths, overcome limiting beliefs and co-create professional pathways for success using proven tools and methodologies. Stage 2: Personal Brand Develop your unique personal brand to stand out and engage. We co-create your personal brand statement for use in different professional scenarios. Stage 3: Thought Leadership Craft a compelling thought leadership strategy that builds on your core strengths, personal brand and aligns with business can career goals. Thank you again so much for your time, wisdom, energy and inspiration. I LOVE working with you – thanks for going above and beyond the way you have to support me. It is truly appreciated. Group VP, Multinational Firm Custom packages Realise your goals with the right mix of services. Interactive 1-hour sessions: Virtual or in-person. Live coaching experience: Mark attends your event and provides invaluable real-time feedback. LinkedIn updates: Fresh bio, profile and blog content. Thought leadership strategy : Personalised template for filling out your content calendar with compelling stories. Content production: Co-created assets for socials, blog, video and podcasts. Outcomes Leaders working in confidence with Mark report they're more confident and clear storytellers when engaging with key stakeholders including customers, colleagues and partners. Achieve program goals in a positive, psychologically safe environment. Practical tools applied in personalised ways to drive personal brand growth and thought leadership. Tangible difference in performance and presentation skills experienced in a variety of professional settings. Ready to bring your stories to life? Contact Mark to learn more about the Impact Leaders program.

Engaging customer hearts & minds to build brands we love. Discover the heartbeat of storytelling to build brand value, delight customers and foster loyalty. This is Mark’s signature keynote detailing how Beliefonomics™, the world’s first brand storytelling framework, creates lasting value. Storytelling keynote Loyal customers for life Build brands they love with the power of Beliefonomics™ How do you build a brand that's loved by customers who keep coming back for more? It' s one of the toughest assignments in marketing, sales and business. Now made even tougher in the age of AI and endless scrolling. Customers are more distracted and demanding than ever before. Loyal customers for life is Mark's signature brand storytelling keynote for leaders. He’s delivered this message in multiple countries across four continents, diving deep into his world-first brand storytelling framework, Beliefonomics . Mark delivers an entertaining and fast-paced marketing masterclass like no other. Discover how to unlock growth through the lens of customer belief systems, proven storytelling techniques and global case studies. He also d emonstrates how to create powerful 'Belief Moments' that engage hearts & minds - a storytelling strategy that shifts mindsets, perspectives and long-held beliefs for good. Get ready for a keynote and workshop program that taps into the true heartbeat of storytelling to create brands we love for life. Audience impact Unique insights and proven strategies from Australia's master storyteller for business leaders. Immediate application: Case studies and simple tools you can use today. Learn how to use Beliefonomics in your business. Key themes Marketing, sales and brand strategy, customer experience, business growth, storytelling. Audiences Sales, marketing, advertising, communications and business leaders. Industries Customised for corporate, tech, business, social enterprise and NFP sectors. Formats 30-45 min keynote or virtual event. Ask about optional half-day workshop. Outcomes Inspiration, tools and framework for brand strategy, growth & customer experiences. Mark has delivered high-energy, entertaining and heartfelt messages to audiences across five continents for 17 years. Discover more about Mark's speaking and interactive workshop topics. Contact Mark to discuss

This power-packed keynote offers leaders and executives the missing piece of the puzzle on their mental wellbeing journey.   ​ Drawing on deep personal experience from his mental wellbeing journey, Mark helps attendees identify their greatest limiting belief - the inner talk-track holding them back. ​​ Combining case studies and academic research he then delivers the tools and insights needed to transform the stories we tell ourselves. Experience THE STORY CODE live Is your team Fired up, or b urnt out? Connect your organisational heroes with their true character, narrative and destiny story; and see them light up when they realise chaos, obstacles, struggles, even burnout, can be recast as a critical moment in every great story: it's what the hero does next that matters. Live audiences at 'Fired Up, or Burnout?' share a palpably vulnerable experience of honest leadership as Mark shares raw behind-the-scenes moments into his own spiral into depression and burnout. With the clarity of hindsight, a new storytelling mindset, and (sleep, therapy, nutrition, exercise), it's plain it wasn't the end of his origin to destiny story. As a teenager he'd dreamed of being a journalist. After working his way through the ranks he got his dream job as IT editor of the Australian Financial Review . Now as a family man with four children and a solid marriage, his destiny story became blurry. But in the moment of sweaty palms, racing heart and piqued cortisol - the first of many panic attacks, Mark's rational gave way to sensory overwhelm. After decades as a professional storyteller who wrote front-page news stories, shaped the narratives of blue-chip brands, and literally wrote the book on shaping brand stories to change behaviour and boost sales, his stage crumbled. Burnout is cast as an almost inevitable villain in modern corporate life. The relentless pace of change in this era of AI and global polycrisis blurs and breaks predictable patterns of right and wrong, heroes and villains, origin and destiny. We're in an identity spiral where 3 in 5 of us hit rock bottom. How do you help the heroes in your organisation overcome obstacles and failures? In this unforgettable keynote, Storytelling Mindset Expert and Author of the Amazon best-selling book The Story Code for Leaders , Mark Jones offers a new script for HR leaders, entrepreneurs, department heads, executives and high-performers: rewriting our inner stories, giving voice to our hero character, and rehearsing new scripts will unlock clarity, confidence and optimism for the journey ahead. Mark shares his own origin-to-destiny story that never imagined his own spiral into burnout and depression. Then how the lessons he'd learned from almost three decades as a journalist, brand storyteller and successful entrepreneur helped him create a new storytelling scaffold out of self-doubt and limiting beliefs. Drawing on his radical new take on corporate brand storytelling principles applied to individual life and leadership narratives, Mark equips audiences with practical strategies to reframe their inner voice and lead with purpose, clarity and confidence. What audiences learn: How to silence their inner critic and identify stories holding them back Leadership strategies for clarity, confidence, and purpose – even under pressure Storytelling skills to build resilience and real momentum. Ideal for: Sales kick-off events Leadership and professional development events HR, L&D and People & Culture teams: wellbeing, mindset and performance Individuals and teams navigating change, burnout, or transition Leaders committed to unlocking the full potential of every hero in their corporate story. Categories & themes: Leadership development, storytelling & communication, mental wellbeing, personal growth, self-leadership, purpose & culture, narrative psychology, mindset storytelling. Perfect for: Corporate teams, government agencies, education providers, healthcare professionals, not-for-profits, fundraising organisations, values-driven businesses. The human mind is wired to recognise storytelling patterns. Some of us are stuck in the plot twist. A standout communicator, event host and an absolute professional. Helen Dean, VP Applications & Integrated Marketing JPAC, Oracle Exceptional . An absolute delight to have Mark as a keynote speaker and host. Helena Stylman, Managing Director ANZ, Comexposium A gifted storyteller who brings heart and clarity to his work Louise Cummins, former CMO, World Vision Australia

The Beliefonomics Brand Storytelling Framework emphasises the importance of aligning organisational beliefs with customer beliefs to drive growth Beliefonomics™ Realise the true value of your brand story Book. Keynote. Workshops Why I wrote Beliefonomics . Grab a copy! First up, here's how you say it: belief-oh-nomics. It's a combination of 'belief' and 'economics' because growth happens when we truly put customers first - what they think, feel and believe . Beliefonomics is a book that details a brand storytelling framework I developed and use to help leaders and organisations of all sizes realise the true value of their story. It demonstrates how the power of storytelling and belief systems is used to build brands and grow sustainable organisations. Read (and listen!) on Listen to the AI bookcast. Need a quick primer? Listen to this 12min AI-generated podcast created from the manuscript. Beliefonomics book summary Mark Jones - Introducing Beliefonomics 00:00 / 12:58 Buy the book Beliefonomics: Everything you need to know Need a quick summary? Fan of an FAQ? Check out the articles below which bring the ideas in Beliefonomics to life. Beliefonomics book summary & FAQ What is brand storytelling? Understanding the Belief Journey What's the Brand Journey? Strategies for the Channel Journey Let's talk about your story! Contact Mark

About Us Finding Inspiration in Every Turn This is your About Page. This space is a great opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. Our Story Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does, and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement. Meet The Team Don Francis Founder & CEO Ashley Jones Tech Lead Tess Brown Office Manager Lisa Rose Product Manager Kevin Nye HR Lead Alex Young Customer Support Lead Our Clients

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Mark Jones empowers storytelling for leaders, helping them master impactful narratives to build brands that inspire change. Speaker bio. Storytelling Mindset Expert Mark Jones is a Certified Speaking Professional (CSP), Bestselling Author + Journalist. His signature keynote - Get fired up, not burn out - blends stagecraft, humour, and raw vulnerability with unforgettable clarity on the power of a storytelling mindset to lead well . Mark brings three decades of global journalism and corporate experience at the top echelons of industry, advising blue-chip brands on how to shift beliefs and behaviour using proven models of brand storytelling, now applied to individual stories. Now, he wants to get inside your head and help rewrite the stories holding you back from believing in your capacity to grow, thrive, and lead well, even through crises and constant change. A Certified Speaking Professional (CSP) and bestselling author of THE STORY CODE and Beliefonomics , Mark is known for creating keynote moments people talk about long after the event. Get in touch