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Mark my words.
Mark's storytelling, leadership, sales & marketing blog.
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4 min read
Listening is everything, for a fee
Spotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...
4 min read
What's your big idea in one word?
Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?
5 min read
Oh, what a feeling! Toyota turbo charges chatter with handmade car
Automation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.
4 min read
T2 brews a tasty lesson for leaders
Purpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.
4 min read
Patagonia: in brands we trust?
Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?
4 min read
Can stories save New York?
I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...
5 min read
The Social Dilemma: what stories to tell when the tide turns against you
Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.
4 min read
When silly ideas are serious business
The world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?
1 min read
It's official: I'm a Certified Virtual Presenter ✅ 🎥
It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...
4 min read
How Tourism Tasmania sells the smell of fresh air
There’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...
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