Mark my words | A blog by Mark Jones, speaker

Mark's storytelling, leadership, sales & marketing blog.

Listening is everything, for a fee

Spotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...

What's your big idea in one word?

Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?

Oh, what a feeling! Toyota turbo charges chatter with handmade car

Automation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.

T2 brews a tasty lesson for leaders

Purpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.

Patagonia: in brands we trust?

Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?

Can stories save New York?

I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...

The Social Dilemma: what stories to tell when the tide turns against you

Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.

When silly ideas are serious business

The world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?

It's official: I'm a Certified Virtual Presenter ✅ 🎥

It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...

How Tourism Tasmania sells the smell of fresh air

There’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...