Mark Jones CSP
1300 779 635
Hearts, Minds and Wallets
Topics/Hearts, Minds and Wallets

Hearts, Minds and Wallets.

Any marketer can buy reach. Customer belief is the real metric that moves your market. This talk reveals what your customers and organisation believes – and the gap between them that drives growth. Using Beliefonomics™ – the world's first brand storytelling framework built on belief systems – Mark inspires and equips leaders to harness the true value of storytelling.

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CategoryBrand storytelling
Travel fromSydney, AU · worldwide
FormatKeynote 45–60 min · Brand and marketing leadership workshop (half or full day) · Executive briefing or board session · Virtual delivery supported
AudiencesMarketing and communications leadership · brand and content teams · founders and CMOs · conferences, summits and internal marketing kick-offs.
What audiences walk away with

Three shifts that
survive the trip home.

1 · Find – the Belief Journey

What your customers already believe, and how it explains buying behaviour.

2 · Tell – the Brand Journey

How to align your organisation’s beliefs with your customers, so every storyteller in the business – sales, service, the front line – tells the same story instead.

3 · Measure

How beliefs impact pricing, defend your brand investments, and drive sales. Insights for brand marketers facing tough conversations.

Audiences

Rooms this talk
was built for.

CMOs and marketing leadershipCEOs, boards and business directorsFounders and growth leadersMarketing summits, brand offsites and leadership conferences

Belief is the heartbeat of brilliant storytelling – and it shows up on the balance sheet.

Mark Jones

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Bring this keynote
to your event.

Replies within one business day. Bureaus and agencies welcome; commission structures honoured. The speaker kit includes bureau terms.

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Direct line1300 779 635

mark@thestorycode.co · Sydney / worldwide